Vehicle Photos
Are You Really Marketing Your Vehicles – or Just Taking Pictures?
Inventory photos are at the heart of nearly every aspect of online vehicle marketing. So why do so many dealerships treat them as an afterthought? Cutting corners on inventory merchandising can cost you leads—and sales. High-quality, consistent photos are the foundation of effective vehicle marketing.
Take a moment to assess your current photo strategy:
- Are your photos consistently high-quality?
- Are vehicles being photographed and posted online quickly?
- Are you using your image sequence to highlight what sets your dealership apart?
It’s time to move beyond basic photos and start using your inventory imagery as a true marketing tool.
On Lot Services Provided:
- Professional High-Quality Inventory Photography
Capture each vehicle with sharp, consistent images that enhance online listings. - Accurate Vehicle Data & Option Collection
Ensure every listing includes precise details to build buyer confidence. - Walk-Around Video Creation & Distribution
Showcase each vehicle with engaging videos posted to YouTube, your website, and major classifieds. - Inventory Management & Data Distribution
Streamline updates across your website and third-party platforms for real-time accuracy. - Custom Window Stickers & Buyers Guides
Provide essential vehicle info and compliance materials with dealership-branded documents. - Branded Photo Overlays & Custom Graphics
Strengthen your dealership’s identity with customized image art and logo overlays.
Show Off Key Features with Photos
Capturing clear, detailed photos of high-value options on your vehicle can make all the difference when it comes to attracting serious buyers. Many shoppers skim listings quickly, so highlighting these features visually can be more effective than a lengthy description.
Be sure to photograph popular features such as:
- Navigation System
- Rear DVD/Entertainment System
- Heated & Cooled Seats
- Backup Camera
- Sunroof or Moonroof
- And other premium upgrades
Video Walkarounds - 360 View of Your Vehicle (Inside & Out)
What’s even better than photos? Give your prospect a video walk-around to give them a virtual tour of the vehicle.
Why Use Real Photos for New Vehicles?
Did you know that most franchise dealer websites receive more inventory searches for new cars than for pre-owned ones? Despite this, many listings for new vehicles still lack actual photos — and that’s a missed opportunity.
Studies show that 70% of shoppers skip new car listings without real photos.
Buyers want confidence that the car is real and available. Real photos help answer key questions, such as:
- Is this vehicle actually on the lot?
- What do the exterior and interior colors really look like?
- What kind of wheels and trim are included?
- What features and options come with this specific model?
Think of your photos as a virtual walk-around — they help customers visualize themselves in the car before they ever step on the lot.
Which photo do you think makes a shopper want to contact you?
Looking for More Information?
Keeping your car photos up-to-date can be a challenge. When listings fall behind, so do your chances of making a sale. Updated images boost the performance of your online ads and attract more potential buyers. Contact us today to learn how we can make this easier for you.